• gentlewomanofthero

What's The Deal About Fast Fashion?

Alright guys, today I'm getting down into the nitty gritty of "fast" fashion and all of my feelings on it. A few weeks ago I found this dress that I fell immediately in love with. I added it to my cart and started daydreaming about what color car would match it and how perfectly it would pair with a basket full of bread. An hour or so later I realized why I loved that particular dress SO much - why that dress already felt like home to me. Because I had already spent a year lusting over it on Dôen - a wonderful vintage inspired slow fashion brand. Immediate regret followed - like a really dumb amount of shame. I knew that this brand and their parent company have been notorious for creating pieces that are inspired by what's being designed by emerging artists. Yet, as much as all I want is to be able to afford a $300 dress, at this point in my life that's just not the reality. What I can afford is $20 every other week for a month using Afterpay while I eat ramen and wait for my next paycheck.


As I start to take my own small business more seriously I become extremely conscious when making Fast Fashion purchases. I ask myself questions like "Am I buying this strictly because it's a trend?" "Will I still want to wear this piece in a year?" "Will this piece hold it's value enough to resell in a year?" "Is this piece high enough quality to last me a year?" "Can I find a version of this at a secondhand shop?" "Was the design stolen?" "Do I know what the factory conditions are where this was produced?" If I can check some of these boxes I don't feel so guilty. It can be silly to beat yourself up too much because as long as you're doing a little research you can still make ethical choices without going broke. While the price tag associated with Slow Fashion isn't always inclusive to everyones lifestyle, I understand why it is what it is - and I still want that heckin Doen dress - I guess I just want to be honest with you guys about the expectation of who I want to be and the reality of who I am sometimes.


Don't get me wrong, I will work my butt off to support slow fashion and small business. It's better for the environment and local economy but primarily because small business feels more personal and "whatever else anything is, it ought to begin by being personal."








#fashionblogger #slowfashion #fastfashion #doen

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